Stop Starting
Over.
Strong AF 8-Week Challenge
Build Muscle. Drop Fat. Age Like a Weapon.
You don’t need another diet. You don’t need to "try harder." You just need a plan that actually works for your body right now.
It's time to Recalibrate.
Challenge starts Monday, 9th of March, 2026*
* Early Bird Access Starts March 2nd
Does This Sound
Like You?
You're Confused.
You open Instagram and one expert says "eat keto," the next says "don't do zone 2 cardio," and the third says "fast for 16 hours."
You’re trying hard. You really are. But the scale isn’t moving, your energy is low, and you feel like you’re fighting your own body.
You're Tired.
You’re tired of the "all or nothing" cycle. You’re good for three weeks, then life happens, you miss a day, and you feel like you’ve failed. So you quit. Again.
"I just want to feel in control again."
Here Is The Truth
You are not broken. You don’t need more willpower.
You just need to recalibrate.
For years, we’ve been told that to change our bodies, we have to shrink. We have to eat less, run more, and take up less space.
But that doesn't work for us anymore.
The Strong AF Recalibration Is Different
- ✓ We don't shrink. We build.
- ✓ We don't guess. We plan.
- ✓ We don't apologise. We show up.
Stop Guessing.
Start Building.
You don’t need more information. You’re drowning in information.
You need a Recalibration Plan.
We Do The Math For You
No more guessing if you’re eating too much or too little. You get a personalised calorie goal set specifically for your body and your goals.
Food That Actually Tastes Good
You get a new meal plan every 4 weeks. It’s high-protein. It’s 100% plant-based. And it’s delicious. Plus, you get access to my Recipe Vault with over 400 recipes.
Train Smart, Not Long
You don’t need to live in the gym. You get a 3-day-a-week training plan designed for women 40+. We focus on building muscle and recovering hard.
Here Is How We Recalibrate
- ✓
Weekly Live Coaching
You are not doing this alone. Every week, we get on a live call. You ask questions. I give answers. We fix problems before they make you quit.
- ✓
A Community That Gets It
No Facebook drama. Just a private, in-app group of women who are on the exact same mission as you. We cheer for the wins and we pick you up on the hard days.
- ✓
PERSONALISED 100% PLANT-BASED MEAL PLAN
Plus built-in meal planner and grocery lists to make shopping a breeze.
The Training Plan
Built for Results
A 3-day full-body program designed for real life. Whether you train at home or in the gym, we've got you covered with smart exercise swaps.
Deload & Prep
Active Recovery
We intentionally pull back the intensity. This gives your body a much-needed break if you've been training hard, or primes your system if you're just starting. You'll enter the challenge feeling strong, refreshed, and ready to attack.
Hypertrophy
Build Muscle
The goal here is to maximise muscle growth. We use classic bodybuilding-style training with high volume (8-15 rep range) to stimulate size. You'll lay the foundation for a stronger, more defined physique.
Strength & Power
Get Strong
After building the muscle, we teach it to be strong. We dramatically increase the weight and lower the reps, focusing on pure, maximal strength on main lifts. You will be lifting heavier than ever before.
Home or Gym
Don't have a gym membership? No problem. The program is fully adaptable for home workouts with minimal equipment.
Smart Swaps
Can't do a specific exercise? We provide intelligent alternatives so you never have to guess or skip a movement.
Your Pocket
Personal Trainer & Nutritionist
Everything you need to succeed is right at your fingertips. From custom meal plans to workout tracking, the app takes the guesswork out of your transformation.
Smart Training
Log your workouts, track your progress, and see exactly what to do each day. With video demonstrations and clear instructions, you'll never feel lost in the gym again.
Track Every Rep
Record your weights, sets, and reps directly in the app. Watch your strength skyrocket as you consistently hit your targets.
Delicious Plant-Based Meals
Access hundreds of high-protein, plant-based recipes. From "Vicki's Overnight Oats" to "Chipotle-Spiced TVP Sloppy Joes", eating healthy has never tasted this good.
Smart Filters
Find exactly what you need with powerful filters. Search by calories, protein, or meal type to fit your macros perfectly.
It's Like Having...
Your own in-app personal trainer
Your own personal nutritionist in your corner
A community of women looking for similar results (sharing wins, tips, highs & lows)
100% Plant-based community
Nutrition plans designed by a qualified plant-based nutritionist & menopause coaching specialist
Limited Spots Available
Real Women, Real Feedback
Don't just take my word for it. Here is what women inside the challenge are saying.
"I love it!! I know that I am not the most active on the board and dont necessarily do everything perfectly (like this late check in!!) but my heart is in it and I am doing the work! I appreciate the real life tips that have made SUCH A DIFFERENCE in my life :)"
"Love it, the challenge continues to give me a renewed confidence and I'm stronger than ever. Feel I'm making a real investment for my long term health. Yes I'll look better in a bikini when summer rolls around but I'm in this for the long game - it's a new way of living my life!"
"My relationship with food has improved 100% I have confidence in myself to manage my food choices, I'm no longer an emotional eater. I can do the hard things and I'm stronger, physically and mentally than I thought I was. I'm proud of what my body can do and excited to see what lies ahead."
"I absolutely love the challenge, it's so well put together with the exercise plan, the menus the logging tracking in each meal and most importantly having you there for back up when I'm not sure about something."
"Love it, the challenge continues to give me a renewed confidence and I'm stronger than ever. Feel I'm making a real investment for my long term health. Yes I'll look better in a bikini when summer rolls around but I'm in this for the long game - it's a new way of living my life!"
"My relationship with food has improved 100% I have confidence in myself to manage my food choices, I'm no longer an emotional eater. I can do the hard things and I'm stronger, physically and mentally than I thought I was. I'm proud of what my body can do and excited to see what lies ahead."
"I absolutely love the challenge, it's so well put together with the exercise plan, the menus the logging tracking in each meal and most importantly having you there for back up when I'm not sure about something."
The 8-Week
Recalibration Roadmap.
Every week, we drop a new video lesson on Friday. Then, we hop on a live call every Monday to discuss, troubleshoot, and keep you moving forward.
Why I Get It
Hey there, I'm Vicki! 👋
I’m not a 20-something-year-old influencer who has never struggled with my body composition.
I’m a woman over 40. I know exactly what it feels like to fight your own body.
I spent years trying to shrink. I tried every diet. I ran until my knees hurt. I apologised for taking up space.
It didn't work. So I stopped shrinking. I started building.
I built Strong AF because I wanted a place where women like us could stop apologising and start getting strong.
My Credentials
- Certified Nutritionist (Level 5 Diploma in Advanced Nutrition Science)
- Precision Nutrition L1 Coach
- Health Mindset Coach
- Level 3 Personal Trainer
- Certified Menopause Coaching Specialist
- Founder & Head Coach of Vegan Macros 101
Let’s do this. Together.
Vicki x